Advanced AI Techniques for Business Professionals – Extended Version

• Business analysts and data analysts who need to process extensive documents and create compelling deliverables and reports
• Product Owners looking for ways to accelerate market and competitor analysis
• Project managers who want to streamline the creation of proposals, decision-making materials, and team communication
• Managers who need to analyze markets quickly and prepare materials for presentations and decision-making
• Professionals who regularly create presentations, reports, and analytical deliverables

• Mastering Advanced Prompting Techniques – Learn how to formulate complex instructions that AI can interpret accurately.
• Building Your Own AI Assistants – Create specialized chatbots tailored to the specific needs of your projects and teams.
• Increasing Efficiency by 30–50% – Significantly accelerate your work by integrating different AI tools into cohesive workflows.
• Automating Routine Analytical Tasks – Learn how to delegate repetitive tasks to AI and focus on strategic work.
• Ready-to-Use Practical Templates – Take away ready-made prompts and workflows for the most common business scenarios.

Module 1: Mastering Prompt Engineering for Business Applications

• Structuring effective prompts for different types of tasks
• Techniques for controlling and refining AI outputs
• Chain-of-thought and role-play prompting for complex tasks
• Practical exercise: Creating prompts for market data analysis

Module 2: Building Your Own Specialized AI Assistants

• Designing and configuring Custom GPTs in ChatGPT and similar platforms
• Developing instructions and knowledge bases for specialized chatbots
• Configuring parameters and safety restrictions
• Practical exercise: Building an AI assistant for competitor analysis

Module 3: Multi-Step AI Workflows for Complex Business Tasks

• Mapping workflows and identifying suitable AI tools for each step
• Using Perplexity for advanced search and research
• Working with NotebookLM for structured document analysis
• Finalizing outputs using ChatGPT, Claude, or Microsoft Copilot
• Practical exercise: Building a workflow for product analysis

Module 4: AI as an Assistant in Analytical Work

• Extracting key information from extensive documents
• Cross-source analysis and information synthesis
• Identifying trends and opportunities in data
• Practical exercise: Solving a real-world analytical challenge from the banking sector

Module 5: Creating Compelling Deliverables with AI

• Generating professional presentations and reports
• Using AI to create charts and data visualizations
• Optimizing text and document structure
• Integrating AI into MS Office (Word, Excel, and PowerPoint)
• Practical exercise: Creating a business presentation using an AI-powered workflow