Meta – How to Advertise on Facebook

• Complete beginner in Meta ads
• E-shop manager or owner
• From another online field – wants to understand what Meta advertising involves
• Social media manager

You’ll learn how to create an ad in Meta (Facebook and Instagram), make it effective, and reach exactly the target audience you need.

You’ll learn basic online advertising terminology.

You’ll get familiar with Meta Business Manager – we’ll explain its basic principles and show you how to set up an ad account for Meta advertising.

We’ll explain different targeting methods and present ad formats.

Step by step, you’ll practice setting up a full ad campaign.

You’ll learn how to evaluate campaigns and create reports.

We’ll share practical tips and real-life experience. Everything will be connected with the basics of social media ad theory so you can better understand paid campaign strategy.

• No previous knowledge required
• Active Facebook account
• If you already have experience with Facebook ads, bring specific examples for consultation

• Introduction to Meta advertising
• Purchase cycle and strategy
• Glossary of terms
• Setting up Business Manager and a page
• Audience targeting and segmentation
• Ad formats
• Workshop – campaign setup and writing ad copy
• Campaign evaluation and reporting
• Practical tips and recommendations
• Discussion