PPC for Beginners

• Complete PPC beginner
• Online marketer
• E-shop manager or owner
• From another online field – wants to understand what PPC involves

• You will learn how to define business goals and target audiences. You’ll gain insights into choosing advertising channels and paid advertising strategies.
• You will learn basic online advertising terminology.
• You’ll become familiar with the Google Ads and Sklik platforms.
• We’ll explain various targeting methods and introduce ad formats.
• Step by step, we’ll walk through setting up a complete advertising campaign.
• You’ll learn how to evaluate campaigns and create reports.
• We’ll share useful tips and real-world experience. Everything is tied together with fundamental PPC theory so you can better understand paid campaign strategy.

• No prior knowledge needed
• Active @gmail.com and @seznam.cz accounts
• If you already have experience with PPC, bring specific examples you’d like to consult on

Google Ads

• Purchase cycle and strategy
• Glossary of terms
• Account and campaign setup
• Navigating the interface
• Search network and how search works
• Display network
• Targeting options
• Shopping and Performance Max campaigns
• Workshop – campaign setup and ad copy writing

Sklik

• Account setup
• Interface
• Structure
• Targeting
• Workshop – campaign setup

Final discussion