Introduction to artificial intelligence for users

For anyone interested in learning about modern tools implementing the principles of artificial intelligence:

• The office user who doesn't want to "miss the train" in this area.
• Anyone who is curious about how AI is affecting our world.
• Entrepreneurs who want to leverage AI capabilities for their business.
• Last but not least, the student who wants to use AI in their study.

Each participant must have at least a basic registration in ChatGPT (free of charge; you can use a Google, Outlook, Yahoo or any other email service you prefer). With a free account, participants will have access to basic features, the GPT-5 model in its lighter versions, and lower usage limits — but at no cost.
We recommend upgrading to ChatGPT Plus or Team (the paid Plus plan costs $20–$30 USD per month — each participant arranges this independently), which will give you access to:

• more powerful versions of the GPT-5 models
• advanced features and higher usage limits (GPTs, Deep Search, etc.)

Should a participant have only a basic ChatGPT registration, we may encounter its limitations during the training, particularly in terms of the number of queries allowed within a given time period.

Practically use current AI tools, while we will also briefly touch on the theoretical background and ethical aspects of AI.

The course does not require any prior knowledge in the field of artificial intelligence. All you need is to be motivated and open to new challenges.

Teacher presentation

Fundamentals of Generative AI

• What is generative AI and how it differs from classical AI
• What we pay for – tokenisation
• Types of generative AI: text, image, audio, video, music
• Demos: ChatGPT, Sora, Gemini, Claude

Prompt Engineering – The Art of Prompting

• What a "prompt" is and why it matters
• Structure of an effective prompt (role, task, context, style)
• Response styles (one-shot prompt, two-shot prompt)
• Practical exercise: Adjusting prompts for different outputs

Working with Generative AI Tools

• Interactive demos: generating text, images, summaries, analyses
• Tool comparison: advantages, disadvantages, appropriate use cases
• Mini workshop: Building your own webpage using AI

AI in Practice: Industries and Scenarios

• Case studies: marketing, education, HR, research, creative work
• How AI is changing job roles and processes
• Group activity: designing AI use cases in your own field

Ethics, Risks and Responsible Use

• Copyright, deepfakes, bias, disinformation
• Regulation and legislation (EU AI Act – briefly)
• Discussion: AI in children's education

The Future and Personal Strategy

• AI trends: multimodality, personalisation, agents
• How to continue learning in the field of AI
• Closing summary, recommended resources, Q&A

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